Animated Infographics:
Communicate your strategy in a visual way
Do you need your audience to ‘get it’ quickly? Whether you’re presenting a strategy, sharing impact or engaging stakeholders, an animated infographic can do a lot of the heavy lifting for you.
Last year, I was commissioned by Rother Voluntary Action (RVA) to create a piece that showcased their strategic work in an accessible and engaging way.
Want to know more about what visual storytelling and animation brought to the table? Read on…
Why animated Infographics are more effective than static reports
RVA wanted a way to share their vision for supporting the voluntary sector in Rother with funders, partners, community leaders and volunteers. Static reports and documents often struggle to:
Hold attention
Convey complex information clearly
Show the bigger picture
Animation, on the other hand, adds pace, rhythm and narrative flow. A well-crafted animated infographic can:
Translate complex plans into visual stories
Highlight key points without overwhelming the viewer
Engage stakeholders across channels
How we created RVA’s Animated Infographic
Creating a compelling animated infographic starts with understanding the story you want to tell. For RVA, this involved:
Distilling strategy - RVA’s extensive evaluation data and frontline experience helped identify priorities and challenges.
Visual storytelling - We transformed insights into a clear, engaging visual journey using dynamic illustrations and recognisable symbols and motifs to show RVA’s impact and approach.
The result is an animated infographic that communicates RVA’s strategy and demonstrates how they respond to community needs in an engaging, approachable way.
Benefits of using Animated Infographics
An animated infographic is a visually striking and powerful communication tool. RVA’s animation shows how organisations can:
Build alignment across diverse groups
Communicate impact confidently
Make complex strategies easy to understand
Engage stakeholders, attract funders and celebrate community achievements
By combining visual storytelling with animation, organisations can bridge the gap between strategy and action, helping everyone understand the journey and outcomes clearly.
Why Animation works:
Animation allows you to:
Embed a sense of place, community, and connection
Bring a human touch to your message
Translate quantitative and qualitative data into visuals
Highlight progression and change over time
For RVA, this meant creating a tool that could be shared across presentations, social media, and reports, showing their impact and building trust with partners and the local voluntary sector.
What RVA had to say:
“We wanted a dynamic visual way to bring to life the insights we've gained and progress we've made on our 5 year project to support volunteering in Rother, funded by the National Lottery Communities Fund. Working with Esther was uplifting, fun, challenging and rewarding. It's so enjoyable and satisfying seeing the process visualised. I'd heartily recommend working with Esther”
- Naomi Robinson, Volunteer Hub Project Lead, Rother Voluntary Action
Ready to inject the human touch into your strategy?
Whether you’re developing a new strategy, consulting stakeholders or navigating organisational change, an animated infographic can help your team communicate clearly and confidently.
Animation and infographic design can transform your ideas into visual stories that resonate, engage and inspire action.
👋 Let’s talk about creating a bespoke infographic that tells your story and shows your impact. I’d love to discuss your next project.
