During my time as a charity leader, before I became a live illustrator and graphic facilitator, I repeatedly witnessed the pitfalls of strategy sessions.

When organisations come together for a strategy session, the air is often filled with big ideas, complex challenges and a whole lot of talking.

The risk? Important threads get lost, the energy dips and people leave with different interpretations of what was agreed.

This is what motivated me to start Esther Sketches. To have better conversations, make sure everyone is on the same page and turn ideas into action.

I’ve seen how visual notes can make a real difference and are essential for any successful strategy session.

Esther Springett is sitting on a chair and working on her pen on paper live illustration — Esther Springett live illustrating at an event

What are visual notes?

Visual notes (also called graphic recording or live illustration) are real-time drawings that capture the essence of a conversation. Instead of relying only on written minutes or slide decks, a visual note-taker translates key points into a mix of images, words and structure so everyone can literally see the discussion taking shape.

Why use them in strategy sessions?

1. Clarity in Complexity

Strategy conversations often weave through multiple layers - vision, goals, data, risks, opportunities. A visual note creates a single, shared picture of what’s being discussed, helping the group see connections and spot gaps.

2. Stronger Engagement

When people see their contributions sketched in real time, they feel heard. Visual notes validate ideas, keep attention high and invite participation from voices that might otherwise stay quiet.

3. Shared Memory

Unlike a thick report that few will re-read, a visual summary is accessible at a glance. Teams can revisit it weeks or months later and instantly recall what mattered most.

4. Bridging Different Thinkers

Some people think in words, others in visuals. Most of us are visual thinkers. A strategy session that includes both increases inclusivity and helps align diverse thinking styles.

5. Turning Plans into Action

A well-drawn strategy map is a great tool! Leaders can use it in follow-up meetings, staff communications and planning documents to keep momentum going.

A group are sitting around Esther's digital live illustration which has been projected onto a screen during a conference — Digital live illustration by Esther Springett

What leaders say:

“Esther provided an outstanding, vivid tapestry of our HR transformation conference and described the key moments in a much more engaging way than a multi-page PowerPoint could ever do.”

— John Beadle, Global Head of Performance and Reward, ABB

“What an amazing tool to unscramble all of our ideas and dreams. It worked especially well for myself as a person with a creatively, visually inclined learning style that still appreciates order and practical application.”

— Team Member, Eggtooth, Vision and Strategy Workshop Member

“Esther turned what could have been a dry, formal day (RVA team day) with many competing ideas into an engaging and collaborative session, and did so with apparent ease.”

— Cheryl White, Marketing and Communications Lead, Rother Voluntary Action

A group of conference attendees are sitting at tables while the speaker stands in front of Esther's live illustration talking to the group — Live illustration by Esther Spingett at a global conference

Beyond the Meeting Room

Visual notes can be photographed, shared digitally animated or turned into infographics that keep the strategy alive long after the session ends.

👉 Next time you gather for a strategy session, consider adding a visual note-taker. You’ll leave with a plan and a picture that speaks louder than a stack of bullet points. Get in touch today to explore the possibilities.

Visual Notes for Strategy Sessions